MARKETING - SPORTS & ENTERTAINMENT - BU1225
Length of Course:
10, 11, 12
Course Description: This is a specialized marketing course that provides an opportunity to learn marketing principles in the field of sports, recreation, and entertainment. Emphasis is placed upon the marketing functions of financing, marketing-information management, pricing, product/service management, promotion, and selling. Units of study include the following: marketing products/services, endorsements, event planning, licensing & sponsoring, and ticket sales. The focus of this course is twofold: to provide students with a framework for understanding the unique dynamics, structure, delivery systems, and marketing and promotional strategies that shape the entertainment and sports industries; and to examine how organizations who do not deliver entertainment as a core product, leverage sports and entertainment properties to advance separate and distinct marketing objectives.