• MARKETING – PRODUCT AND ADVERTISING - BU1222

    Length of Course:

     

    One Semester 

    Credit:        

     

    .5 Credit

    Grade Placement:

     

    10, 11, 12

    Prerequisite:

     

    None

    State Code:

     

    12164A001

    Course Description: This course is designed to provide students with the understanding of how companies generate products and the process of promoting them. Students will learn through realistic hands-on projects the importance of advertising to businesses and consumers. Topics of this course will include the value and purpose of advertising, basic planning, advertising design, and design layouts.